Consumer Sentiment Analytics消费者感知分析

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Author: David Kerr
Publication Date: 12月 10 2018
Pages: 11
Report Type: Insight, Word



2019 Predictions: Customer Trust and User Experience Critical across Automated Vehicles, AI, 5G and Connected Solutions


Report Summary:

Heading into 2019, Strategy Analytics identifies customer trust, improved Human Machine Interface and user experience to be the common glue that links automated vehicles, AI, 5G, intelligent home, IoT and workforce mobility and media.

In this insight, Strategy Analytics identifies key themes or trends for 2019 in the Communications, Media, Technology and Automotive industries which will provide the greatest opportunities and threats.

Strategy Analytics encourages companies to get in front of the tough questions that need to be addressed to tackle the challenges and tap into the opportunities in our 2019 predictions:

  • What user experience enhancements are required to move first generation proof of concept trials to successful consumer acceptance?
  • How well is your brand positioned to meet the emerging needs of customers for trusted, reliable, secure partners that share their beliefs in terms of privacy, security, community, environment and society?
  • With disruptive competitors across automotive, entertainment, media, and communications industries, how well aligned is your strategy with changing needs? How do you differentiate your offers to stay ahead of competitors?
  • What value propositions will resonate best with emerging customer clusters?
  • How can vendors’ best maximize their intellectual property across all types of connected ecosystems?
  • How should you separate technology hype from market realities?

Table of Contents

2019: A Year to build on Promises 

Automotive Ecosystem     
Automotive UX Still Developing 
Human Machine Interface (HMI) Takes Center Stage as Autonomous Vehicles and Mobility Solutions Grow
Automated Trials, Electric Vehicles and Ecosystem competition 

2019 The Year of the Business Model.
5G Ready Is the Focus as Early 5G Deployments Expand
5G Smartphones Will be Niche and Expensive
ESIM Takes Off but Usage is Limited

Media Industry Looks inward for ML and AI 
Trust Issues for Digital Services 

Intelligent Home 
Smart Speakers Open New Opportunities & Challenges
Artificial Intelligence (AI) UX Advancements to be More Notable but Less Noticeable to Consumers

IoT & Mobile Workforce 
Mobile Workforce 
EMM, Unified Endpoint Management (UEM), Rich Communication Services 
IoT Still Promising but Elusive 
Spending on IoT: Steady but not Dramatic-trending upwards in 2019.
Edge computing on the up for IoT!
Compliance and Hard Business Benefits 

Strategic Technologies 
On-device AI Engines will Drive up Mid-Range Device Costs
Multifunctional RF Systems Underpinned by AI Learning
Compound Semiconductors Face Opportunities and Threats

Critical Questions to Tackle for a Successful 2019 

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