Consumer Sentiment Analytics消费者感知分析

 Key Questions Answered:

  • How has my product been received by customers?

  • Which types of customer across which channels are most satisfied?

  • What are the drivers of satisfaction and dissatisfaction?

  • Will my new product be a winner or loser?

  • How should I price my product to maximize sales?

Our Consumer Sentiment Analytics service tracks and analyzes customer ratings and feedback on the top selling smartphones. Monthly reports track buyer sentiment for currently active leading devices, while regular strategic analysis reports highlight trends and offer insight on issues such as improving customer satisfaction, NPS etc.

For current active top selling smartphones, Consumer Sentiment Analytics reports on a monthly basis:

  • Customer Feedback Ratings (current, evolution since product launch)
  • Ratings by channel/carrier
  • Sentiment rating from feedback posted in past 30 days vs. previous
  • Comparison against leading competitors currently active in market
  • Comparison against previous generation of product over lifecycleAnalysis of sources of (dis)satisfaction (battery, price, etc.)

Consumer Sentiment Analytics delivers strategic analysis reports highlighting key insights and trends. Topics are driven by client input and requests.

In addition to scheduled research updates, clients benefit from direct access to the analyst team to gain deeper insight into the data and reports.

For more information or to subscribe to this service please contact us


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