Author: Richard Guppy


Publication Date: 7月 25 2017


Pages: 8


Report Type: Insight, Word



 移动运营商

Insight: Telefonica's 5 Years Of Fusion Convergence: Stabilizer Or Accelerant?




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Report Summary:

Telefonica’s convergent ‘Fusion’ proposition is 5 years old.  This Insight explores the strategies, costs and benefits of Fusion, identifying key issues for any operator deploying or considering a convergent proposition which includes premium content.



Table of Contents

1. Setting The Scene
   TEF launched Fusion in 2012 As A Quad-Play Proposition
   Fusion’s purpose was to respond to growing mobile competition
2. The Outcome
   TEF has continuously pushed Fusion up-market
   Fusion KPI look good
   But, TEF revenues in Spain have remained flat
   TEF cancels Fusion without TV
3. Conclusion And Implications
   Convergence has been effective in defending TEF’s incumbency in Spain
   There is no major revenue up-swing associated with TEF’s convergence in Spain
   Convergence costs are impacting EBITDA
   Fusion is a strategic enabler for TEF to sustain its dominant home market position
4. Open Issues For Further Consideration


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