A Journey, Not a Sprint: Orange makes Cautious 5G Start with Romania Launch

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Report Summary:

Orange Group’s 5G launch in Romania is a cautious first step that will support ecosystem partnerships for new consumer and enterprise services, offering service co-creation opportunities and real-world feedback to influence future European launch plans. Device costs will be the main barrier to 5G adoption in the short term in Romania, though starting work early on service development will leave Orange well placed to meet the B2C and B2B opportunity head on when the market inflection point is reached.
Table of Contents

A Strong Spectrum Position with Auctions to Come in 2020
A Top Tier 5G Proposition with a Smartphone Exclusive
5G Home Broadband and Enterprise 5G Longer Term Plays
A Solid First Step on a Long Journey
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