What is Telecom Country Price Benchmarking about?

Telecom markets are constantly evolving, with new providers, services, and offerings continually changing the pricing landscape. In this fast moving market, Country Benchmarking helps users by focusing on fixed and mobile services a single country, and tracking changes to these services on a quarterly basis. With extended provider coverage the Country Benchmarking system provides a more detailed view of the price developments and relationships in a specific market. Teligen currently covers a number of countries in its Telecom Country Price Benchmarking service, including Ireland, Denmark, Germany, Netherlands, Spain and the UK. This list is not exhaustive and over time other countries will be added.

Telecom Country Price Benchmarking Sample Output:

Key questions the service helps answer include:

• Which package offers are best for high usage customers?
• How are mobile and fixed voice and data offers changing over time in the market?
• How are smaller providers disrupting the market in terms of pricing, are their offers always better?
• What is the range of prices in the market and how does it change by provider for different levels of usage?
• Which is the range of cheapest offers from each provider, and what do they cost?

As it is important to consider providers who will have the most impact on the market, Country Benchmarking looks at providers that between them have at least 80% market share for each service (taking into account the providers in descending order).

The service comprises the following components, which are updated quarterly:

• an Excel workbook including:
  • Detailed information on published prices for all providers (to achieve at least 80% market share coverage) for each of the four services: Fixed Voice, Mobile Voice, Fixed Broadband, Mobile Broadband
  • Underlying calculation engine, based on recognised price benchmarking methodologies, which allows users to produce a range of comprehensive and robust benchmarking outputs
• a PowerPoint report which presents selected results from the system, as well as a general market overview. Over time, the report also includes a time-series view of the key results.

Who will benefit from Country Benchmarking?

Country Benchmarking can help anyone who needs to assess and track telecoms prices, and compare and contrast across providers and services at a country level using a proven and trusted methodology.

For more information

If you are interested in the Country Benchmarking service and would like to get some more information please contact us