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Author: Phil Kendall
Publication Date: 2月 17 2014
Pages: 23
Report Type: Report, Word



US Wireless Market Outlook T-Mobile Stirs Up Price Wars AT&T Verizon Wireless and Sprint Add Value

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Report Summary:

The US mobile market is dynamic, with a continued fight for network superiority joined with increased emphasis on customer experience and competitive plans for both high and low ends of the market. 2014 will see a rapid period of evolution as the top carriers focus their strategies on multi-pronged growth to drive revenues from their LTE investments. Competition in the US wireless market in 2014 will see more price battles joining the marketing on network superiority, but carriers need to watch margins closely to avoid price declines that will not sustain the level of network investments needed to win on the network quality battle.

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