Wireless competition in the US is strong and will grow stronger in the next year. 1H 2016 was marked by competition in data-centric plans and LTE network reach and quality/speeds. Competition in 2H 2016 is off to a good start,honing in on adding more value for customers rather than straight price erosion. In this report we analyze the top trends shaping the US wireless market, including:
- Slowing gross adds
- Pressure on churn
- Prepaid growth
- Shift in device purchase patterns
- Role of tablets
- 5G on the horizon
We then assess the positioning of the top wireless carriers, MVNOs and cable companies looking to enter the wireless market.While growth has slowed in the maturing US wireless market, Strategy Analytics forecasts show the outlook is not bleak.