5G is a great opportunity but confusion over which device brands and which operators offer 5G and the benefits which 5G brings along with unrealistic expectations for device prices represent marketing challenges. In the US, each of the major operators have rolled out coverage with great fanfare and have begun to range 5G devices in their stores. We are at the earliest phase of adoption by bleeding edge customers today. Strategy Analytics Consumer Insights team has analyzed the results of national online survey of 2513 US Smartphone owners in July/August 2019. This analysis covered major operators and smartphone brands and this reports is designed to:
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