Mobile_Operators服务运营商战略

Ask the author
Author: Phil Kendall
Publication Date: 8月 19 2014
Pages: 35
 Report Type: Presentation, PowerPoint

相关的数据可视化界面

移动运营商

UK Consumer Attitudes on Churn Pricing and 4G Comparing EE Vodafone and O2



Please contact us to discuss pricing Contact Us

Report Summary:

UK Consumer Attitudes on Churn, Pricing and 4G: Comparing EE, Vodafone and O2 Strategy Analytics web-based consumer surveys among mobile phone owners in the UK compared EE, Vodafone and O2, as well as others (Virgin, Three) based on subscriber attitudes on service provider selection, churn intent, 4G motivations, data pricing preferences, Wi-Fi use and inhibitors. The analysis also views differences by operator on user information such as household size and income levels, mobile spend and usage of a range of mobile services, such as OTT voice and text versus use of the operator's text and voice services. Key findings show:
  • EE had more frequent users of OTT communications services and marginally lower frequencies of use of its own voice and text services. Video use was notably higher at EE (a function of its 4G leadership) and the Other providers (a function of Three's unlimited data plans).
  • For service provider selection, Vodafone customers show more interested in network quality than subscribers at other providers, while those prioritising a provider with the best network technology are most likely to be on EE today;
  • O2's customers attach above-average importance to handset ranges and pricing (a legacy of its iPhone leadership) while customers at the smaller providers (influenced by Three) view data pricing as key.


For more information about our services please contact us or email support@strategyanalytics.com

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Contact Sales

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message:
Change the CAPTCHA codeSpeak the CAPTCHA code
 

please enter captcha from left