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Author: Sue Rudd
Publication Date: 4月 22 2010
Pages: 9
Report Type: Insight, Word



Mobile Broadband vs. Quad Play in Italy 3 - Tre Italia Case

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Report Summary:

Survey research indicates that a significant number of users would purchase a bundle of Mobile, Internet Broadband and home phone services in preference to a complete Quad Play solution at a slightly higher price.

Mobile operators deploying new Mobile Broadband networks should consider offering a new ‘Mobile Broadband Triple Play(MBTP)’ service. This service is likely to compete favourably against Quad Play offerings from fixed multi-media operators. Mobile operators with MBTP may be able to make significant revenue gains in the face of Quad Play competition if they can price the new service appropriately.

Consumers in Italy appear to be excited about this Mobile Broadband option that takes care of their mobile and home voice needs integrated with their total Broadband Internet requirements and 3 (Tre Italia) could generate over 450 million Euros. Even if other operators – Telecom Italia, TIM, WIND and FastWeb - offer similarly priced MBTP bundles 3 - Tre Italia - could still be the No. 2 provider of this Mobile Broadband service.

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