Mobile_Operators服务运营商战略

Ask the author
Author: Sue Rudd
Publication Date: 9月 10 2010
Pages: 20
 Report Type: Report, Word

相关的数据可视化界面

移动运营商

Mobile Broadband is Not a Commodity - Premium Bundles can Maximize Revenue



Please contact us to discuss pricing Contact Us

Report Summary:

Mobile ARPU is falling and Mobile Broadband is increasingly competitive. How can Mobile Operators avoid the Mobile Broadband Commodity Trap? Which features and device options can command a premium? In which countries will users be willing to pay more for high throughput service bundles that are bundled with premium devices? To answer this we ran a detailed Mobile Broadband Case Study using the Strategy Analytics Tariff Response Model(TRM).

To analyse the opportunities for postpaid pricing in six countries – France, Germany, Italy, Spain, UK and US - we compared revenues and subscribers under several alternative Mobile Broadband Service scenarios:
  • Service bundle at current prices with a Dongle/USB device
  • 20 percent lower with a Dongle/USB device
  • 20 percent higher with a Data Device
  • 60 percent higher with a bundled smartphone.

The Strategy Analytics Tariff Response Model projects the potential demand and revenue response for these scenarios.

Northern Europeans appear to love the smartphone bundles at premium prices, while Southern Europe and US are looking for discounts and deals.

For more information about our services please contact us or email support@strategyanalytics.com

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £750.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Contact Sales

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message:
Change the CAPTCHA codeSpeak the CAPTCHA code
 

please enter captcha from left