Mobile_Operators服务运营商战略

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Author: Sue Rudd
Publication Date: 5月 14 2010
Pages: 13
Report Type: Report, Word

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移动运营商

How Mobile Broadband Wins Against Quad Play - Part 1 of 2



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Report Summary:

Can Mobile Operators compete effectively with large fixed service providers offering Quad Play? To answer this we created competitive product/service bundle scenarios using the Strategy Analytics Tariff Response Model(TRM). One competitive option we analyse in detail is a new version of ‘Triple Play’ – Mobile Broadband plus Home Internet Broadband and Home Phone we call ‘Mobile Broadband Triple Play’ a combination that 4G networks will soon be able to deliver.

In Part 1 we analyse the combinations of services that are purchased with Mobile Broadband services today and the prices users currently pay to determine what they may be willing to pay for new services such as ‘Mobile Broadband Triple Play’(MBTP) in our TRM Scenarios for France, Germany, Italy, Spain, UK and US

We found that in several countries between one quarter and one third of users would consider purchasing the MBTP bundle of Mobile, Internet Broadband and Home Phone services in preference to a full Quad Play solution with TV at a slightly higher price.

The TRM Scenario results will be described in the forthcoming Part 2 of this report. Later we will also be publishing competitor brand share results for each of the six countries.


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