Ask the author
Author: Sue Rudd
Publication Date: 6月 24 2010
Pages: 17
Report Type: Report, Word



AT&T’s New Tiered Mobile Data Pricing Revenue Neutral or Market Expander

Please contact us to discuss pricing Contact Us

Report Summary:

AT&T is introducing its new ‘Tiered Pricing’ plan for iphones and smartphone mobile data, with two levels of 'capped' mobile data pricing and add on ‘buckets’ of gigabytes(GB) for heavier usage.

In this report we analyze the impact of AT&T’s new tiered pricing plan on its US market and revenues as projected by Strategy Analytics Tariff Response Model(TRM). We created several Scenarios using the TRM to see if these new plans meet AT&T’s objectives to:

- Introduce Tiered Pricing
- Expand the smartphone data market
- Maintain ‘Revenue Neutrality’
- Reduce Network Traffic Congestion?

From these Scenarios it appears that AT&T can indeed reduce the strain on its network and cut operating expenses while remaining ‘Revenue Neutral’. To expand the market however AT&T needs to look at its overall pricing scheme – not just mobile data - and consider how changes in the initial device fees and inclusion of unlimited messaging might dramatically expand overall adoption of smartphone mobile data service.

An additional high tier service plan for heavy users with a 4GB ‘cap‘ and unlimited messaging could potentially be profitable for AT&T. Bundling unlimited messaging services with all plan tiers is one service modification that could dramatically expand the total market by over $3.7 billion dollars a year.

Related Blog Post: Lower Smartphone Data Plans Smart Business for AT&T

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left