移动运营商

Global Mobile Messaging Forecast (2001-2021)




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Report Summary:

Strategy Analytics’ outlook for operator messaging remains bleak, with competition from over-the-top (OTT) messaging services contributing to a decline from just below $92 B in 2014 to below $53 B by 2021. By contrast the number of OTT instant messaging users is set to reach 2.8 B in the same time frame with direct and in-direct revenue from premium content and advertising approaching $13 B. This mobile messaging forecast update provides our predictions for mobile messaging users, usage and revenue across SMS, MMS mobile IM and email. This forecast accompanies our report "Global Operator Messaging Revenue To Fall 42% By 2021"



Table of Contents

  • Title Page
  • Contents
  • Methodology
  • Key Point Conclusions
  • Definitions
  • Geographic Coverage
  • Service Summary
  • Global
  • Western Europe
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Denmark
  • Finland
  • Norway
  • Sweden
  • Other Western Europe
  • Central and Eastern Europe
  • Czech Republic
  • Poland
  • Russia
  • Other CEE
  • North America
  • Canada
  • USA
  • Central and Latin America
  • Argentina
  • Brazil
  • Mexico
  • Other CALA
  • Asia Pacific
  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Other Asia Pacific
  • Middle East and Africa
  • South Africa
  • Other MEA

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