Wireless_Media无线媒体

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Author: Nitesh Patel
Publication Date: 8月 17 2012
Pages: 5
 Report Type: Insight, Word

相关的数据可视化界面

无线媒体

Wal-Mart Target Sears and Other Retailers Accelerate The US Mobile Payments Sector ISIS & Google Wallet Under Threat



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Report Summary:

Strategy Analytics believes the slow roll out of NFC payment service, fees for participating in third-party mobile wallet schemes like ISIS, and evidence of consumer demand for mobile commerce has motivated 15 US retailers, including Wal-Mart, Target, Sears and 7-Eleven to create the Merchant Customer Exchange (MCX). The participation of large national retailers in MCX is a strong indicator that the mobile phone has potential to become a key commerce tool, and provides further validation of mobile wallet initiatives from Google and ISIS. This insight discusses the motivation behind the MCX joint venture and highlights the potential threat it poses to both ISIS and Google Wallet.

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