Author: Nitesh Patel


Publication Date: 7月 10 2018


Pages: 23


Report Type: Report, Word



 无线媒体

Strong Churn Benefits and Improved Profits Drive Mobile Operator Content Strategies




Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in support companies across the planning lifecycle through a range of reserch solution - please contact us to learn more about the benefits of becoming a client.
Contact Us

Report Summary:

With global mobile service revenue stagnating and 5G on the horizon mobile operators need to evaluate their role in content and entertainment. Key drivers for content bundling in tariffs includes churn avoidance, boosting stickiness in mature markets, upselling users to higher priced tariffs and monetizing premium content. However, the majority of MNOs have stepped back in fear of fierce competition from over-the-top services. In this report Strategy Analytics examines the key trends of operators in content, including the approaches of AT&T, Bharti Airtel, China Mobile, Orange, Reliance Jio, Telefonica, Turkcell and Verizon, among others. 



Table of Contents

2.1     The Mobile Content and Entertainment Opportunity in Context 5

2.2     Mobile Operator Content Objectives  6

2.3     The Mixed Impact of Operator Content Initiatives  7

3.1     Content services  11

3.1.1       Competing versus co-operating with OTTs in content services  13

3.1.2       Content Rights  14

3.2     Cross-selling Drives Immediate Value for Quad play  15

3.3     Application-Centric Tariffs on the Rise  15

3.4     Content-Bundled Tariffs Remain Fashionable  17

3.4.1       Own versus Third-Party Service Bundling  18

3.5     Content Ecosystem Enablement 19

3.6     Future opportunities in content 20

3.7     AT&T and Verizon Demonstrate Leadership in Content 20

 


For more information about our services please contact us or email support@strategyanalytics.com