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Author: David Macqueen
Publication Date: 9月 30 2010
Pages: 5
Report Type: Insight, Word



RIM prepares for the future

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Report Summary:

RIM is doomed! So say the pundits, talking heads, and reporters that watched the Torch arrive without throngs of people lined the street waiting for its release and took the behavior as an omen of impending disaster. While the Torch may have not lit the world on fire, BlackBerry’s strategy is not focused on releasing one hit device in select markets but instead offering a range of products enabling communication, entertainment, and productivity to its vast 50 million user base. So before writing RIM off to the hype cycle it’s best to understand how the platform will evolve in order to succeed.

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