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Author: Nitesh Patel
Publication Date: 3月 19 2018
Pages: 18
Report Type: Report, Word

MWC 2018: Mobile Edge, Video, Advertising & Marketing

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Report Summary:

With IoT and 5G taking centre-stage in Barcelona at Mobile World Congress 2018, this report provides a summary of some of the key talking points across the domains of mobile edge, mobile video, mobile advertising and marketing, and also mobile payments. This report covers Vasona Networks, Vodafone, Amdocs, Telstra, Orange, Reliance Jio, YouTube, Fortumo and KT and others.
Table of Contents

1. Executive Summary 3

2. Mobile Video 4

2.1 Telstra launches LTE-Broadcast 4

2.2 Amdocs Acquires Vubiquity 4

2.3 BT, iflix and Junkin Media Talk Up Mobile Video 5

3. Vasona Networks, Vodafone and Reliance Jio Promote Mobile Edge 7

3.1 Vasona Networks 7

3.2 Vodafone Spain 8

3.3 Future Networks & Content Optimization: Reliance Jio, Cisco, YouTube and KT 9

4. Mobile Advertising & Marketing 12

4.1 RCS Momentum to Give MNOs a renewed Mobile Marketing Play? 12

4.2 Verizon’s Oath Looks to AR to attract brand spend 13