Wireless_Media无线媒体

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Mobile Music: Gold Mine or Free Lunch?



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Report Summary:

Despite the continued rise in consumers using streaming music services to listen to music on their smartphones, the large majority of users are on ad-funded tiers and will remain so, to the chagrin of the music industry. This is largely down to the discrepancy between the industry's expected payment levels and what the consumers are willing to pay. This Strategy Analytics presentation at RAIN Summit Europe in London in November 2016 looks at how big this gap is, analyses the drivers for the growth of mobile music, and assesses the effectiveness as well as recommends innovations to drive up the market values. 
Table of Contents

Why mobile music is important

Consumer behaviours:

  1. Where consumers get their music
  2. Where mobile music users listen to music
  3. What consumers like and don’t like (to pay)

Ways to drive market growth:

  1. High resolution audio (Tidal, Pono, HD Tracks)
  2. Bite sized pricing (Saavn and Fastfilmz)
  3. Partnerships – operators and device makers
  4. Local content (Comviva’s Mooditt)

Conclusions


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