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Author: Nitesh Patel
Publication Date: 4月 20 2021
Pages: 59
 Report Type: Report, Word

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Location Platform Benchmarking Report: 2021



Report Summary:

This report updates our annual benchmark of global location companies, which compares Google, HERE, Mapbox and TomTom across capabilities like map making and freshness, meeting automotive industry needs, map and data visualization, and the ability to appeal to developers, among others. HERE demonstrates strength and leadership across most attributes, followed by Google and TomTom, then Mapbox.
Table of Contents

Contents

1. Executive Summary. 4

2. Introduction.. 6

2.1 Defining Location Platforms. 6

2.2 Map Making & Maintenance Evolution. 7

3. Pandemic Opportunities and Challenges. 8

4. Evolving Location Sector Demands. 10

4.1 The Automotive Sector. 10

4.2 The Mobility and On-Demand Sector. 14

4.3 Enterprise. 16

4.3.1 Asset Tracking & Fleet Management. 18

4.4 Mobile Apps and 5G Networks. 21

4.4.1 5G Networks. 22

4.5 Location-Based Advertising & Marketing. 22

5. Location Platform Benchmarking. 23

5.1 Benchmarking Update & Result Summary. 25

5.2 Benchmarking Category Results. 27

5.2.1 Map Making and Map Freshness. 30

5.2.2 Automotive Location Services. 36

5.2.3 POI and Search.. 43

5.2.4 Developer Community. 45

5.2.5 Map and Data Visualization.. 49

5.2.6 Openness and flexibility. 52

5.2.7 Vision and Growth Leadership.. 53

6. Strengths and Weaknesses. 56

7. Analyst Contacts. 58

 

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