The outlook for the location industry remains bright. The value of location intelligence is being increasingly realized by multiple sectors and use-cases including automotive, mobility, transportation and logistics, advertising, and others. This report updates our annual benchmark of global location companies, which compares Google, HERE, Mapbox and TomTom across capabilities like map making, meeting automotive industry needs, map and data visualization, and the ability to appeal to developers, among others. HERE demonstrates strength and leadership across most attributes, followed closely by Google, then TomTom and Mapbox.
Table of Contents
1. Executive Summary 4
2. Transformation of the Location Sector 6
2.1 Defining Location Platforms 6
2.2 The Evolution of Map Making & Maintenance 7
2.2.1 Road Map Evolution 8
2.3 Business Model Evolution 9
3. Evolving Location Sector Demands 10
3.1 The Automotive Sector 10
3.2 The Mobility and On-Demand Sector 12
3.3 Enterprise 14
3.3.1 Asset Tracking & Fleet Management 14
3.3.2 Business Intelligence (BI) 17
3.4 Mobile Apps & Services 18
3.5 Location-Based Advertising & Marketing 18
4. Location Platform Benchmarking 20
4.1 Benchmarking Update & Result Summary 21
4.2 Benchmarking Category Results 22
4.2.1 Map Making 24
4.2.2 Map Freshness 28
4.2.3 Automotive Location Services 30
4.2.4 POI and Search 33
4.2.5 Developer Community 34
4.2.6 Map and Data Visualization 36
4.2.7 Openness and flexibility: 37
4.2.8 Vision and Growth Leadership 39
5. Strengths and Weaknesses 41
5.1 Google 42
5.1.1 Strengths 42
5.1.2 Weaknesses 43
5.2 HERE 43
5.2.1 Strengths 44
5.2.2 Weaknesses 44
5.3 Mapbox 45
5.3.1 Strengths 45
5.3.2 Weaknesses 45
5.4 TomTom 46
5.4.1 Strengths 46
5.4.2 Weaknesses 47
6. How Can We Help You? 48
Exhibits
Exhibit 1 The Location Based Services Value-Chain & Live Data Loop. 6
Exhibit 2 Comparing Map Types Their Need For Different Road Features. 8
Exhibit 3 Annual Sales of Navigation Enabled Cars: 2018-2026. 11
Exhibit 5 Global Active Ride-Hailing User Growth: 2018-2025. 13
Exhibit 4 Global Cellular IoT Connections: 2018-2025. 16
Exhibit 6 Summary of Location Platform Benchmark Scores. 23
Exhibit 7 Map Visualization Options Provided. 37
Exhibit 8 Strengths & Weakness Analysis of Major Location Platforms. 41