Wireless_Media无线媒体

Ask the author
Author: Nitesh Patel
Publication Date: 5月 29 2018
Pages: 9
Report Type: Report, Word

相关的数据可视化界面

无线媒体

India Android Smartphone Owners Prefer Operator Messaging to OTT Services For Business Communications



Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.
Login

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

High levels of trust in operator text messaging reported by Indian Android smartphone owners bodes well for RCS, the evolved operator messaging service. Operator text messaging ranked as the second most trusted messaging channel after email for financially sensitive, time sensitive and mobile marketing communications. Conversely, trust in OTT messaging services like WhatsApp, HIKE and Snapchat was more limited. This insight provides the results of our AppOptix panel survey on B2C communications preferences and the implications for operator’s RCS plans. 

 


Table of Contents

1.1     B2C Channel Preferences  3

1.2     Survey Conclusions  6

Exhibits

Exhibit 1:     Most Trusted Communication Channel - Statement or Bill 4

Exhibit 2:     Most Trusted Communication Channel -  Marketing and Offers. 5

Exhibit 3:     Most Trusted Communication Channel - Alerts and Reminders. 6


For more information about our services please contact us or email support@strategyanalytics.com

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message:

please enter captcha from left