Handset Vendor Content & Services Strategies Apple

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Report Summary:

When we look at the wireless media domain, Apple is everywhere. However, Apple is not dominant in every sector. This report provides a panorama view of Apple’s key assets in wireless content and services, and uses our new Jigsaw method to assess Apple’s competitive positions in the industry, aiming to serve as a reference and benchmark for mobile service providers, mobile device makers and other stakeholders in the mobile wireless media domain when they define their strategies vis-à-vis the market leader.

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