China Mobile Bets on Sports Content to Take on Alibaba, Tencent and iQiyi

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Report Summary:

To date China Mobile’s MIGU content business has achieved modest success. MIGU claims over 500 M users across its entertainment apps and 100 M daily viewers of MIGU Video, its video app. Strategy Analytics estimates MIGU accounts for a more than 5% of China Mobile revenue, with its contribution rising. This profile report provides an overview of MIGU’s activities in content and media, and highlights some of the challenges ahead as it bets on sports to compete with strong local OTTs including Alibaba, iQiyi, and Tencent.

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