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Author: Wei Shi
Publication Date: 10月 14 2015
Pages: 7
Report Type: Insight, Word


Apple Music To Give China's Paid Music Streaming Market A Mild Shot In The Arm

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Report Summary:

Strategy Analytics sees Apple’s recent decision to bring Apple Music to China positive towards adoption of paid music streaming, on the basis of competitive pricing, appealing content and favourable competition landscape. A few hindering factors also exist that Apple and other parties need to address, in particular the absence of support for Android, dominance of ad-funded services in the market and the limited mobile data plans offered by the operators.

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