Total consumer and advertiser expenditure on handset-based mobile media, which includes mobile internet, mobile social networking, games, applications, music, video, ringback tones, media alerts, and associated spend on mobile data, will breach $900 B by 2026.
This report accompanies the forecast “Global Mobile Media Forecast: 2016-2026.” which covers, users, ARPU and revenue for the major categories of mobile media across business models from 2016-2026.