Author: Nitesh Patel


Publication Date: 10月 31 2018


Pages: 16


Report Type: Metrics, Excel



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Mobile Media Index - Q2 2018 Update




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Report Summary:

Strategy Analytics' Mobile Media Index (MMI) tracks quarterly mobile revenue trends for the top publicly traded mobile media companies across games, advertising, video, music, and social media. The Mobile Media Index measures growth on a quarterly, trailing twelve month (TTM) and annual basis. A total of 24 publicly traded mobile media companies are included in the Mobile Media Index, including Facebook, Tencent, Yahoo! Japan and Baidu, among others.

Across the companies tracked in Strategy Analytics' Mobile Media Index global mobile media revenues continued their growth in Q2 2018, exceeding $28.5 Billion, up almost by 38% from $20 Billion in Q2 2017. The growth in Q2 was supported by Baidu's efforts to catch up on Tencent paying off (+$0.43 B, +16.5% QoQ). In terms of absolute revenues, Facebook remains the MMI leader, generating $11.9 Billion in revenues during Q2 2018 corresponding to over 40% of total quarterly revenue for the MMI companies, despite the Cambridge Analytica scandal and other data breaches.



Table of Contents

1. Title
2. Contents
3. Analysis
4. Companies
5. MMI Quarterly Mobile Revenue
6. Companies No Longer Tracked
7. MMI TTM Mobile Revenue
8. MMI Annual Mobile Revenue
9. MMI Mobile Share of Revenue
10. MMI Company Rankings
11. Quarterly User Metrics
12. Foreign Exchange
13. Definitions
14. Methodology
15. How Can We Help You
16. Contacts


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