Author: Nitesh Patel


Co Author: Nitesh Patel


Publication Date: 11月 09 2017


Pages: 26


Report Type: Data Table, Excel



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Mobile Advertising Forecast: Europe 2010-2022




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Report Summary:

Strategy Analytics forecasts that in Europe total advertiser expenditure on mobile devices (mobile phones and tablets) will almost double from $18.7 (€16.9) billion at the end of 2017 to $37.2 (€33.6) billion by 2022. Across this period, the share of digital advertising dollars captured by mobile devices will rise from 37% to 53%, as growth in mobile advertising outpaces desktop advertising.

Our forecast covers mobile search, traditional display (banners and text links), video, radio and social expenditure from 2010 to 2022.



Table of Contents

1. Title
2. Contents
3. Analysis
4. Europe
5. Western Europe
6. UK
7. DEU
8. FRA
9. ESP
10. ITA
11. DNK
12. FIN
13. SWE
14. NOR
15. Rest of WE
16. Central & Eastern Europe
17. CZH
18. POL
19. RUS
20. Rest of CEE
21. Pivot Table
22. Flat File
23. Definitions
24. Methodology
25. How We Can Help You
26. Contacts

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