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Mobile Advertising Forecast: Asia-Pacific, Latin America, Middle East & Africa - 2010-2023




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Report Summary:

Strategy Analytics forecasts mobile advertising spend across Asia Pacific, Central and Latin America, and Middle East And Africa to rise almost 118% from $51.4B in 2017 to $96.4B by 2023,  driven by advertiser demand to reach a significantly large growing base of increasingly engaged smartphone users. These regions will account for 50.3% of global mobile advertising spend by 2023, with Asia Pacific alone contributing a dominant 44.9%.

Our forecast breaks out mobile advertising revenue by mobile search and classifieds, traditional display (banners and text links), video, radio and social expenditure from 2010 to 2023 across Asia Pacific, Central & Latin America, and Middle East & Africa for both handsets and tablets.



Table of Contents

1. Title
2. Contents
3. Analysis
4. Asia-Pacific
5. Australia
6. China
7. India
8. Japan
9. South Korea
10. Rest of Asia-Pacific
11. Latin America
12. Argentina
13. Brazil
14. Mexico
15. Rest of Latin America
16. Middle East & Africa
17. Middle East
18. Turkey
19. Rest of Middle East
20. Africa
21. South Africa
22. Rest of Africa
23. Pivot Table
24. Flat File
25. Definitions
26. Methodology
27. How Can We Help You
28. Contacts

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