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Covid-19 Research

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Author: Nitesh Patel
Publication Date: 5月 04 2020
Pages: 19
Report Type: Regional Data Table, Excel

Impact of COVID-19 on Mobile Advertising: Asia Pacific, Latin America, Middle East & Africa

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Report Summary:

In Strategy Analytics most recent ROW Mobile Advertising Forecast (i.e., baseline forecast) we projected mobile ad spend to grow by 11% to reach $78.2 B across all regions (Asia Pacific, Latin America and Middle East and Africa). This is no longer the case given the COVID-19 pandemic. While significant uncertainty exists as to how much damage COVID-19 will ultimately inflict on global economies we have applied several scenarios based upon different economic conditions.

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