Total consumer and advertiser expenditure on handset-based mobile media, which includes mobile internet, mobile social networking, games, applications, music, video, ringback tones, media alerts, and associated spend on mobile data, will approach $720 Billion by 2023. Across this period, mobile advertising will account for an increasing (23%) share of total mobile media revenue.The forecast covers, users, ARPU and revenue for the major categories of mobile media across business models from 2011-2023