Author: Christopher Dodge

Publication Date: 2月 06 2014

Pages: 25

Report Type: Buyer Analysis



Mobile Payment Solutions Wow-Factor & Convenience Key Drivers of Success

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Report Summary:

This report presents the findings of Strategy Analytics’ user research of mobile payment behaviors, preferences, and barriers to adoption. Consumers are looking to mobile payment solutions as a means of a more efficient and convenient method of paying in retail establishments. Participants indicated a feeling of excitement using their phone to pay for things. This wow-factor, along with the convenience of using their phone to pay for items, is what drives mobile payment use. However, the overall lack of broad acceptance of retailers, apps, and inconsistency of mobile payment apps and technologies utilized by certain retail establishments remain heavy barriers, not only to early adoption, but also continued use.

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