App Use应用使用


Xiaomi Leads India Smartphone Purchase Intention

Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Strategy Analytics survey of our AppOptix Telemetry panel of Android smartphone owners in India in Q1, 2017 reveals strong consideration for Xiaomi in the next purchase cycle while reinforcing the dominance of online channels.

26% of potential Android buyers list Xiaomi as their preferred next brand while the aspirational opportunity for Apple is evident at 12% on a par with Samsung. Online channels are preferred by 73% while Network speed 84% and Processor speed 81% outstripped camera, screen size and resolution as purchase drivers.

The premium segment of demand (above Rs. 35k) accounts for 6% of potential buyers with an additional 1/5 willing to spend between Rs. 20k and Rs. 35K on their next device. 

Table of Contents


Executive Summary 3
Analysis 3
Smartphone Replacement & Preferred Brands 4
Preferred Purchase Channels & Smartphone Prices 5
Product Influencers and Decision Factors 5
Contact the author of this report: 6

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: