App Use应用使用

Ask the author
Author: Barry Gilbert
Publication Date: 12月 31 2019
Pages: 3
Report Type: Insight, Word

Understanding the Impact of the Smartphone Power User

Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Smartphone users vary dramatically based on the amount of data they use monthly.  AppOptix segments smartphone use into three categories, including Power, Moderate and Light users to help examine the characteristics associated with each.  In this Insight we examine the Power User who has historically served as a leading indicator of future use by Moderate users.  Power users consume some 7X more cellular data monthly than do Moderate users and skew the "average" reported smartphone consumption data, making them an interesting group to understand.  

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: