What is Real-Time Mobile Insights?

Strategy Analytics has created an innovative process for collecting, storing, transmitting and assembling data via software-based sensors that enables the observation of real-time interactions between consumers and their mobile devices – providing a “window” into these activities.

Introducing AppOptix

AppOptix provides a robust implementation of a real-time mobile consumer tracking and intelligence platform deployed on a variety of mobile devices that includes smartphones and tablets using multiple mobile operating system environments such as Android and iOS. Combined with an opt-in panel of consumers and a sophisticated, yet simple-to-use set of business intelligence tools, AppOptix is a platform that provides unparalleled insights into the world of mobile device interactions by consumers.

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