Author: Kevin Nolan

Publication Date: 5月 27 2015

Pages: 16

Report Type: Report, Word



Under Armour: The Path To Success In Digital Health & Fitness

Please contact us to discuss pricing Contact Us

Report Summary:

Under Armour is a primary competitor to sporting good and clothing manufacturing powerhouses like Nike, Adidas, and Reebok. Under Armour’s CEO – Kevin Plank - lamented that fact during its Connected Fitness presentation in February 2015. He opened the session by discussing the brand was built on the heels of five key growth engines “men’s apparel, women’s apparel, footwear, international and direct consumer.” But what Under Armour did to become one of the (if not the top) leading digital health & fitness companies should not be underestimated. 

Table of Contents


3.1     2013 – Failure leads to success  8

3.2     2014  9

3.3     2015  10

3.4     Progression of the Connected Fitness Platform   10

4.1     Increased Number of Users  13

4.2     Developer Head Count 13

4.3     Depth in Business Models  13

4.4     Captivating Features  13

4.5     Final Impressions  14


For more information about our services please contact us or email



  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.