Author: Nitesh Patel

Publication Date: 12月 18 2014

Pages: 4

Report Type: Insight, Word



Mobile Media and Apps Predictions for 2015

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Report Summary:

During 2015 we forecast total mobile media expenditure to break the $300 Billion mark, with advertisers spend on mobile approaching $30 B. Strategy Analytics expects Asian and Chinese players to become more influential in the global mobile apps market, as they seek growth opportunities in advanced smartphone markets like the US and Europe. In the meanwhile Apple and Facebook will be catalysts for the broader adoption of mobile payment services due to their reach and influence. This insight outlines key predictions for 2015 from the Apps and Wireless Media teams at Strategy Analytics.

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