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Author: David Macqueen
Publication Date: 8月 12 2022
Pages: 10
Report Type: Insight, Word



Has Consumer AR finally arrived? Market triples from 2020-2021


Report Summary:

The AR device market has so far been dominated by enterprise devices. Although AR has proven popular with consumers on smartphones with breakout hit apps such as Pokémon GO and Snapchat, consumer devices have yet to reach the mainstream. But there are encouraging signs – the consumer AR device market tripled from 2020-21. Nreal has taken an early lead in this space with a 75% share of consumer AR shipments in 2021. What have been the key factors in the company’s success?

Table of Contents

1. Market Overview
1.1. Consumer AR Market Shares
2. Company Profile: Nreal
2.1. Nreal's Technology Approach
2.2. Nreal's Distribution Approach
3. Summary
3.1. Market Overall
3.2. Reasons for Nreal's Success

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