Author: Michael Goodman


Co Author: Michael Goodman


Publication Date: 1月 17 2018


Pages: 6


Report Type: Insight, Word



 数字媒体

Will Millennials Snack on Orange's Pickle TV?




Add to Cart

Report Summary:

On 10 January 2018, Orange launched Pickle TV, an OTT video package, aimed at millennials. The service wants to offer an aggregation of seemingly relevant linear and on-demand contents to millennials, and take advantage of Orange’s leading 4G and FTTH network. Strategy Analytics looks into the specifics of the offering and its challenges.

Table of Contents

1. How large is the potential market?
2. How viable is an OTT service curated specifically for younger viewers?
3. Is multi-screen a better approach than mobile-first?
4. Conclusion

For more information about our services please contact us or email support@strategyanalytics.com