Author: Michael Goodman


Publication Date: 5月 26 2015


Pages: 19


Report Type: Report, Word



 数字媒体

Verizon Buys AOL: Implications for Verizon’s Media Strategy




Please contact us to discuss pricing Contact Us

Report Summary:

On May 12th, Verizon announced that it had reached an agreement to purchase AOL for $50 per share, or about $4.4 billion, pending regulatory approval. While lacking the scale of a Google or Facebook the combined company brings a unique solution for tracking and selling cross-platform advertising, one which only a few, if any, can currently match. This report examines the motivation driving Verizon to acquire AOL and its potential impact on the industry.

Table of Contents

 

1.       Executive Summary

2.       Introduction

     2.1     Following in Comcast’s Footsteps

3.       Digital Advertising

     3.1     From Local Spot to Digital Video Advertising

4.       Ad-Tech

5.       Digital Content

6.       Outlook

     6.1     Opportunities

     6.2     Obstacles


For more information about our services please contact us or email support@strategyanalytics.com