Quibi: Home Run or Swing and a Miss?

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Report Summary:

Quibi, a premium short form subscription VOD service exclusive to mobile devices, backed by many big names in Hollywood, is scheduled to launch in April 2020. In many ways Quibi is something that no one had done before. Whether it succeeds or fails remains to be seen, however, Strategy Analytics is of the opinion that there will be little middle ground – it will either be a home run or a swing and a miss.  This report examines the market Quibi will be launching into and the service’s strengths and weaknesses.

Table of Contents

1.       What is Quibi?

2.       Mobile Video Takes Off

3.       Advertisers Buy In to Quibi

4.       Competition for Consumer Spend

5.       Driving Consumer Adoption

6.       Key Takeaways

7.       How Can We Help You?

7.1     Key Follow-up Questions

7.2     Working With Strategy Analytics

Exhibit 1: Avg. Daily Minutes Spent Watching Mobile Video (2016 – 2019)

Exhibit 2: Mobile Video – Frequency vs. Duration (2016 – 2019)

Exhibit 3: Mobile Video Ad Spend

Exhibit 4: Ad-Supported vs. Ad- Free Pricing

Exhibit 5: Avg. Monthly Spend on Subscription TV per TV HH (U.S.)

Exhibit 6: Median HH Income by Age of Householder (U.S.)

Exhibit 7: Subscribe to a Video Streaming Service (U.S.)

Exhibit 8: Quibi SWOT Analysis

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