Author: Susan Welsh De Grimaldo

Co Author: Michael Goodman

Publication Date: 3月 06 2019

Pages: 12

Report Type: Insight, Word


Optimizing the Cable Customer’s Digital Journey


Report Summary:

For cable companies, continuing to do things the way they have been done will not cut it in today’s evolving competitive landscape. With customer expectations today shaped by their experiences with digital native brands, cable companies need to up their competitive game through enabling better customer journeys. Without such changes the cable companies will continue to bleed subscribers—with new solutions on top of existing OSS/BSS they can improve customer satisfaction and drive to more revenues.

Complimentary report sponsored by Netcracker

Table of Contents

  • Introduction
  • Emerging  Competition Shifts Pay TV Landscape
  • Customer Expectations and Requirements
  • The Business Outcome of the Digitalized Customer Journey
  • Cable Technology Requirements and Footprint - Optimized Architecture
  • Netcracker's Approach to Digital Customer Enablement
  • Conclusions and Recommendations

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