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In Taking on Disney Has Amazon Picked a Fight it Cant Win



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Report Summary:

In what is becoming increasingly commonplace, Amazon has engaged in a dispute with a media company, however, this time they may have “bitten off more than they can chew.” Amazon may be the largest online retailer with sales in the U.S. greater than those of the next nine online retailers combined, however, with consumers’ increasingly migrating to digital video and Amazon lagging other online video services, Amazon needs Disney’s movies as much, if not more, than Disney needs Amazon.

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