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Global VOD Service Competitor Review: Q2 2020: As SVOD Subscriptions Grow, Netflix’s Share Declines




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Report Summary:

As SVOD subscriptions grow, Netflix’s share is declining

The Global VOD Service Competitor Review: Q2 2020 is an analysis of quarterly subscribers, monthly active user (MAU), and revenue trends of 26 publicly traded SVOD and AVOD services. The full dataset can be found in Strategy Analytics'  VOD Service Performance Benchmarking Report.

Global SVOD subscriptions passed 698M in Q2 2020, up 6.5% QoQ, among SVOD services tracked. Disney+ (24.0M), Netflix (10.0M) and Hulu (3.3M) combined to account for nearly 75% of new SVOD subscribers in Q2 2020, among SVOD services tracked. Combined Disney services (Disney+, Hulu, ESPN+) accounted for nearly 56% of new SVOD subscribers.

Despite leading the market and seeing monthly active users (MAUs) grow by 8.0% QoQ in Q2 2020 Roku saw its share of MAUs decline from 28.1% in Q1 2020 to 25.8% in Q2 2020. Driving this decline was the grow of Crackle Plus, whose share of MAUs was up 2.8 share poinrts and Xumo, up 1.3 share points.


Table of Contents

  1. Methodology
  2. Key Findings
  3. SVOD Performance and Analysis
  4. AVOD Performance and Analysis

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