This report presents the latest developments in ad blocker adoption by different age groups and income levels in the U.S., the U.K., Germany, and France using data from Strategy Analytics, ConsumerMetrix survey. In addition, this study explores different measures publishers are using to combat ad blocking, discusses the effectiveness of these measures, and provides recommendations for publishers and advertisers.
Table of Contents
Introduction
Key Findings
Ad Blocking Penetration
Ad Blocker Adoption by Age and Income
-U.S.
-U.K.
-Germany
-France
Combating Ad Blocking
Implications