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BT's Consumer Strategy: Identifying Strategic Priorities



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Report Summary:

This Catalyst report assesses BT’s recent announcements concerning its new Consumer Group comprising the BT, EE and Plusnet brands. BT’s focus is on building the best unified network across fixed and mobile over the next four years, but other strategic challenges are likely to consume management’s attention. A focus on simplifying life for customers is contradicted by a plethora of product and service announcements aligned with an expanding range of brands. This report identifies BT’s three top priorities and recommends actions which will support optimum decisions.



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