Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 1.19% of North American GDP in 2018 and will achieve a CAGR of +3.3% between 2018 and 2025.

In 2018, North American advertising spend was up 8.1%, reaching $240 billion. By year-end 2019, it will reach $254 billion and grow to $341 billion by year-end 2025. Traditional advertising will account for 50% of total ad spend in 2019. Digital advertising was up +23% in 2018 totaling $109 billion. By year-end 2025 digital advertising in North America will reach $223 billion, and account for two-thirds of total ad spend.

This database provides in-depth history and forecasts of advertising expenditures for North America, the U.S. and Canada for the 2010 – 2025 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Addressable TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital Advertising, Display Advertising, Digital Video, Programmatic Digital Video, Non-Video, Programmatic Non-Video,Social Media, Internet Radio, Podcasting and Classified.