2018 CES Wrap-up

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Report Summary:

The 2018 Consumer Electronics Show (CES) which took place in Las Vegas in January attracts attendees across the media & entertainment ecosystem including service providers, programmers, studios, online video services, technology vendors, and consumer electronics manufacturers. This insight highlights some of the more relevant macro trends and announcements coming out of the show.

Table of Contents

1. Augmented Reality (AR) hopes for mainstream adoption
2. Virtual Reality (VR) towards a more consumer-friendly experience
3. New ATSC 3.0 standards to enrich linear TV experience
4. Battle for High Dynamic Range (HDR) & Ultra High-Def (UHD) standards rages
5. High Resolution Audio Resurges
6. Contextual and Programmatic Advertising spreads to all screens

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