Author: Michael Goodman


Co Author: Brice Longnos


Publication Date: 10月 30 2017


Pages: 12


Report Type: Forecast and Outlook



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 数字媒体

Advertising Forecast: North America




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Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 1.08% of North American GDP in 2016 and will achieve a CAGR of 3.4% between 2017 and 2022. In 2016, North American advertising spend was up 4.6%, reaching $193.9 billion. By year-end 2022, it will grow to $237.1 billion of which digital advertising will account for 48%.

This database provides in-depth history and forecasts of advertising expenditures for North America, the U.S. and Canada for the 2010 – 2022 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital, Display, Programmatic Display, Digital Video, Programmatic Video, Search, Classified and Social Media.



Table of Contents

1. Title
2. Contents
3. Analysis
4. North America
5. CAN
6. USA
7. Pivot Table
8. Flat File
9. Definitions
10. Methodology
11. How Can We Help You
12. Contacts

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