Author: Michael Goodman


Co Author: Michael Goodman


Publication Date: 11月 09 2017


Pages: 26


Report Type: Forecast and Outlook



 数字媒体

Advertising Forecast: Europe




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Report Summary:

Advertising expenditures are closely related to the economic health of a given country or region, as measured by Gross Domestic Product (GDP). Overall, advertising expenditures accounted for 0.65% of European GDP in 2016 and will achieve a CAGR of 2.9% between 2017 and 2022.

In 2016, European advertising spend was up 5.3%, reaching $121.1 billion. By year-end 2017, it will grow to $125.7 billion and reach $145 billion by year-end 2022. Traditional advertising accounted for 62% of total ad spend in 2016. Digital advertising was up 15% in 2016, totalling $45.8 billion, accounting for 38% of total ad expenditures. By year-end 2022, digital advertising in Europe will reach $70 billion, accounting for 48% of total ad spend.

This database provides in-depth history and forecasts of advertising expenditures for Europe for the 2010 – 2022 time period. Key metrics include ad spend for the following segments of the market: Total, Traditional Media, TV, Programmatic TV, Print, Radio, Cinema, OOH, Digital, Display, Programmatic Display, Digital Video, Programmatic Video, Search, Classified and Social.


Table of Contents

1. Title
2. Contents
3. Analysis
4. Europe
5. Western Europe
6. UK
7. DEU
8. FRA
9. ESP
10. ITA
11. DNK
12. FIN
13. SWE
14. NOR
15. Rest of WE
16. Central & Eastern Europe
17. CZH
18. POL
19. RUS
20. Rest of CEE
21. Pivot Table
22. Flat File
23. Definitions
24. Methodology
25. How We Can Help You
26. Contacts

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